The US medical aesthetics industry is expected to sustain its strong growth in the next years having grown roughly 10% annually since 2017. Untapped markets, huge investments, and fast recovery from economic dips account for the projected growth. In addition, shifting attitudes towards beauty and wellness also drive figures upward. Aesthetic treatments have the potential to empower women boosting self-confidence and self-esteem through feeling comfortable and confident in their appearance. Ultimately, this confidence positively impacts overall well-being and cultivates a sense of empowerment.
Non-Surgical and Combination Treatments
Feminism endorses a woman’s right to make choices and decision about her body and appearance without judgment or pressure. Hence, if an individual wants to undergo aesthetic treatments, it can be viewed as an exercise of personal autonomy which aligns with the principles of feminism. For example, going through labiaplasty can be done for both functional and aesthetic concerns. A person may feel that the procedure alleviates physical discomfort or feelings of self-consciousness. Therefore, going through the surgery is an empowering choice that aligns their body with their personal ideals.
The advancement of technologies has also made it easier for women to opt for treatments because these procedures are not only approved and deemed safe, but they are also accessible and more effective. For instance, non-surgical and minimally invasive options have become popular because they are convenient involving shorter recovery times and lower risks than traditional surgical procedures. Examples of non-surgical treatments include injectables such as Botox and dermal fillers. Botox is a neurotoxic protein that is used to reduce the appearance of facial wrinkles and fine lines. The effects last for a few months and repeat treatments are needed to achieve the desired results. Dermal fillers fulfill the same effect by restoring volume, enhancing contours, and minimizing the appearance of wrinkles and fine lines. Laser treatments, microdermabrasion, and chemical peels are other types of less invasive treatments. A patient may opt for combination treatments to attain optimal results. If we talk about minimally invasive and less surgical procedures for overall skin health, then we should mention subcision cellulite treatment. This is a simple method that can rapidly change the skin texture. Hence, a person may decide to receive injectables, laser and skincare treatments for a complete facial rejuvenation.
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Energy-Based Devices and Stem Cell Therapy
Another breakthrough in cosmetic treatments is the use of energy-based devices. Lasers, ultrasound, and radiofrequency are employed to tighten the skin, reduce the appearance of wrinkles, improve scars, and remove redundant hair. These devices can also take away tattoos that may give women a feeling of self-consciousness if they are no longer wanted. Furthermore, intense pulsed light (IPL) can treat a range of skin conditions such as pigmentation problems, vascular lesions, and sun damage. Moreover, it can be tapped for hair removal and collagen production stimulation. There are also radiofrequency (RF) devices that deliver controlled RF energy to deeper layers of skin to promote collagen production and tighten tissues–many find it effective to tighten skin, contour the body, reduce cellulite, and rejuvenate the face.
Finally, stem cell therapy is a developing technology in aesthetic medicine. It involves stems cells that are derived from the patient’s body to regenerate the tissue and emulate a youthful appearance. The technology can also be used in combination with other treatments for facial rejuvenation and hair restoration.
Modern aesthetic treatments and technologies offer women with a range of possibilities to improve their appearance, correct specific problems, and enhance self-care. By taking control of their appearance and body image, the psychological well-being is improved through better self-esteem that – in turn – promotes overall mental and emotional health.