Pretty ProgressiveWhen most people hear “vegan,” they think of someone who doesn’t eat meat or other animal products. But vegans don’t just avoid eating animal products; they avoid using them in general. Because animal products are a component of many beauty products, not all salons are vegan-safe. If you want to attract more vegan customers, here’s how to make your salon more accommodating to their lifestyle.
Use Vegan Brushes
Did you know that some brush bristles are made of animal fur? Replacing any animal-product brushes with synthetic brushes is one way to make your salon more vegan-friendly.
Use Vegan & Cruelty-Free Formulas
As mentioned, a lot of beauty products contain animal products or are tested on animals. When you’re purchasing products for your salon, take a close look at what they’re made of. Some of the most common animal products used in the beauty industry are:
- Tallow
- Glycerin
- Lanolin
- Animal hair
- Guanine
- Squalene
- Cochineal
- Collagen
- Beeswax
As you can see, not all these ingredients are easily recognizable as animal products. If you’re not sure if an ingredient is vegan, look it up before you buy. By stocking your salon with plant-based, cruelty-free products, you can easily attract new customers to your business.
Offer Vegan Treatments
Don’t forget to add vegan treatments to your service list! One vegan treatment you can offer is henna tints. Using dye derived naturally from the henna plant, you can dye hair (including brows and lashes), skin, and nails. Generally, you can make any treatment vegan-friendly by using the correct products. For example, vegan extensions are possible using synthetic falsies, and vegan hair care is possible with synthetic brushes—you can make vegan accommodations for any treatment.
Offer Vegan Refreshments
If you offer snacks and drinks to waiting clients at your salon, double-check that these munchies are vegan-friendly. Some tasty, simple options to try are:
- Assorted nuts
- Homemade granola
- Dried fruit
- Veggie chips
- Sparkling water
- Lemonade
Connect With Other Vegan Salons
If there are other vegan salons in your area, connecting with them can help you get a better idea of what kind of products to use and practices to follow. You can even look to them to see how to market your newly vegan-friendly establishment.
