Pretty ProgressiveYour creative confections are too good not to share with others, but how can you get started with a dessert business? These are some tried-and-true methods to get your sweet shop up and running in no time.
Research the Market
Before you do anything else, take the time to figure out what other dessert businesses are nearby and how they operate. Are they brick-and-mortar stores or delivery services from people’s homes? Determine what type of business you want to open and note things that you could do better than your new competition.
Make a Business Plan
With the information you gained from your research and the cost of ingredients and equipment, do some calculations to decide on prices for your desserts. If the plan is to open a physical store, you’ll also want to consider rent costs to know how much starting capital you’ll need, as well as what you’ll need to be making from your shop.
Build Your Brand
Make your shop uniquely you. If you love the macabre or you’re more of a sunshine and rainbows person, you can make your treats and your vibe reflect that. Stand out from the other dessert shops but stay true to yourself and your original vision.
Get Your Name Out There
To get people interested in your dessert, build a community. Join Facebook groups, post to Instagram, or start a blog! Do whatever you can to raise awareness for your new dream and get people excited to try your treats.
Transport Food Safely
Cold desserts like ice cream and sorbet (and even many baked goods) require careful consideration regarding their transportation. If you’re planning to offer delivery, consider investing in an affordable refrigerated van to keep your treats at the perfect temperature while on their way to hungry customers.
Now that you know how to get started with a dessert business, you can set up shop and start baking!
