It’s no secret that in the era of global digitization, online business development has become the norm. Promotion in the digital space includes different strategies and a wide range of tools: people set up targeted advertisements on Twitter, buy YouTube views, collaborate with bloggers on Instagram, create a sales funnel with content. Now, video is the most effective way to present information. In this article, we will discuss the main benefits of video marketing and the main formats of its usage.
Video marketing as a priority way of promotion
Now, video marketing is a trending tool that can greatly enhance the promotion strategy and bring financial results to a new level. People who ignore this format lose a lot of opportunities.
First, all trending directions have priority in ranking. Google promotes better pages with an embedded video. Social network algorithms increase the reach of publications with video and show such content to a greater number of users.
Secondly, video influences behavioral factors and significantly increases involvement. In this case, people spend more time on your resource, and keeping the user’s attention is a key factor for organic promotion.
Thirdly, video is the most effective way to communicate with your audience. Video content affects several points of perception, and helps to establish an emotional connection. Video creates the effect of personal presence and is a key factor in building trust, increasing sales conversion, and creating a long-term relationship with the audience.
More often, people are giving preference to visualized content, so businesses that use the creation of effective video in their promotion successfully win the attention of customers.
Live broadcasts as a demanded video format
During regular lock downs, people feel the lack of social interaction, so the relevance of live broadcasts has increased dramatically. Several factors can increase the effectiveness of the current tool.
It’s important to inform your audience in advance about the live broadcast and make an announcement on other social networks. Take the time to prepare well: good lighting, high-quality sound, fast internet connection, no noise in the background. These details are very important for a good perception. Prepare a plan in advance and create a clear vision of what you plan to tell. This will make the structure of your talk richer and more informative.
Save your broadcasts and publish them as a piece of content. For example, on YouTube, videos can work all the time and remain effective in the long term. Before uploading, it’s important to package your content: create an attractive cover, an engaging headline, and add keywords to all text elements. If you have a young channel it is important to buy real YouTube views, likes, comments for creating social proof. Properly packaged competencies once will work for you for many years.
How to diversify your content plan?
Videos can be used for a variety of purposes: to educate, motivate, build trust, and increase your expertise. Depending on your unique sales funnel, you should use different categories. The most popular type of content is educational. People love to get to know something new and to learn. In training videos, you can successfully sell by creating a positive opinion of yourself as an expert.
Create video reviews, they help to reveal the specifics of products, highlight the key benefits as well as help the user remove doubts and make a purchasing decision.
Make videos in which you dispel stereotypes, myths, templates. To remove a certain negative information field, good argumentation is important.
Create collaborations with leaders in your niche and record expert interviews. This allows you to get insights from the professional experience of others and provide your audience with valuable information.
One of the relevant formats is answers to frequently asked questions. It’s important to analyze your audience’s comments and see what topics other opinion leaders are discussing.
Don’t overload your audience with promotional content. This one shows people how to solve their problems, pains, or how to diversify their life with a certain product. The current format requires the user to take a target action: call, download, leave a request.
To sum up, now people read fewer books and absorb more video content because it is the easiest format for perception. With the development of technology, this one becomes universal, which allows people to scale the material on any platform. Investments in video marketing are easily paid off because the format creates a solid foundation for the development of your brand, increases viewer loyalty, and at times increases the conversion rate of sales.