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5 Makeup Brands that Feminists Should be Shopping From

Makeup Brands that Empower Women

Take a look below to find out how the following brands support or promote feminism, and think about prioritizing them the next time you are shopping for new makeup.


Urban Decay

This product was recommended by Osama Mushtaq from Outfitrs

Urban Decay has a social mission to empower women and girls around the world. Through their Ultraviolet Edge Initiative, UD has demonstrated their commitment to global women’s rights and empowerment by supporting a variety of women-focused organizations.


Lash Binder™

This product was recommended by Cassandra from Clean Beauty Con

Lash Binder™ ‘s buy one give one campaign : gives a tool to a woman with cancer who’s lost her lashes to chemotherapy.


REALHER

This product was recommended by Eugene Romberg from We Buy Houses in Bay Area

When you have a daughter, you want to make sure that they grow up as confident and self-assured as you are. That’s why I love RealHer products, every single product of theirs has positive and self-affirming words/phrases that channel confidence every time you use them. It’s great for younger girls and is the perfect pick me up gift for any woman in your life that’s going through a difficult period or wants a little motivation for when they get ready for their day.


FENTY

This product was recommended by Kalev Rudolph from StudentCarInsurance

FENTY has quickly become one of the best-loved new beauty lines available. Created by pop superstar Rihanna, FENTY has redefined the makeup and fashion worlds thanks to the radical and revolutionary politics of its feminist founder. FENTY was the first brand to ever offer 40 shades of foundation, filling a much-needed gap in providing access to quality products for people of all skin tones. Beyond their world-changing business practices, FENTY has also created lines of makeup supporting The Clara Lionel Foundation (CLF), a foundation founded by Rihanna to “support and fund groundbreaking and effective education, health and emergency response programs around the world.”


weDstll

This product was recommended by Anonymous

weDstll is a mobile app that connects shoppers with each other and with green beauty brands based on shared values such as sustainability, eco-friendly, cruelty-free, philanthropy, ethical etc. It is a feminist makeup brand because it values inclusivity and upholds intersectional feminist ideals such as supporting indie beauty products founded by diverse women meanwhile emphasizing the importance of inner beauty. weDstll is a community for female-identifying beauty lovers to reach their inner and outer beauty goals through contextual storytelling.

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